Miss South East Asia 2015
2015, being Malaysia as the Chair for the 26th ASEAN Summit, D’Touch International and Centre for Asean Logistics Studies (CALS) jointly organized the Inaugural ASEAN Transport & Logistics Awards 2015 (ATLAS) and culminates to the Crowning of Miss South East Asia Tourism Ambassadress 2015.
With the prestige’s Award Presentation ATLAS will recognize the Transport & Logistics Industry Professionals that has contributed to the Economic Growth and Connectivity in the Region of South East Asia (ASEAN). It will be an auspicious event to Promote Best Practice & Quality Service in the Transport & Logistics Industry.
A total of 17 Delegates from the ASEAN Countries had took part in the recent Miss South East Asia Tourism Ambassadress 2015 – 2 delegates from each ASEAN Countries excluding Brunei that brought together the delegates in spreading the Spirit of Peace to the World and create a platform for Charity & Caring Society. The title is supported by Tourism Malaysia.
PROMOTING “2015- Year of Festival” for TOURISM MALAYSIA
The Miss South East Asia Tourism Ambassadress 2015 Final Event will also be used as a platform to assist the Ministry of Tourism & Culture and Tourism Malaysia in the Country’s promotion of 2015-Year of Festival by the 9 Countries Miss South East Asia Tourism Ambassadress Delegates.
THE PURPOSE OF THE AWARD PRESENTATION:
➢ To Recognize the Transport & Logistics Industry Professionals that has contributed to the Economic Growth and Connectivity in the Region of South East Asia (ASEAN).
➢ To Promote Best Practice & Quality Service in the Transport & Logistics Industry.
THE OBJECTIVE OF THE EVENT:
➢ Effective strategic instilling Branding Promotion & Strengthen brand value
The Event has never fail to attract crowd and this serve as a good promotion and publicity vehicle for the Organizer.
This will increase awareness to the organization, brand and products.
➢ Promoting Brand Through Tourism
It provides better exposure for the participating country through dissemination of information regarding the particular country to promote tourism, culture & tradition through
mouth advertisement from the participating delegates.
➢ Effective News Angle
Pageant has always been a favorite news angle and coverage for our media & press and this vie additional mileage of publicity for the Organizer and Sponsors.